Hotspot for Young People in Germany – Campaign of the German National Tourist Board on New Media

The campaign of the German National Tourist Board called "Hotspot for Young People in Germany –Share the Moment" promotes youth travel in Germany. The main objective of the campaign is to communicate with young international travellers, especially on social networks, but also through mobile applications of Tourist Board. The idea is to create an image of Germany as an ideal destination for young people and provide related content that will access, but also generate a defined target group.

Hotspots with free internet are placed throughout Germany, and after the user connects to the hotspot, they can download mobile application. This application is free and available for Android and iOS mobile devices. In the application, the user can find an interactive map of hotspot for young people with a variety of categories such as "must see" places, cafes and bars, nightlife, shopping, and festivals and events in Germany.

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