Manchester City is the first Premier League club that introduced free WiFi to their stadium. Etihad Stadium now provides their fans with free Internet and 30MB download during football matches. This action indicates ongoing digital initiative in the club, which includes applications aimed to help fans in navigation.

The aim of the club is to improve the experience of football matches through the use of mobile technology, encouraging fans to get involved in the interaction with the club on social networks such as Facebook and Twitter.

"Providing free WiFi to our fans is an important step forward for Manchester City to become the most advanced and digitalized football club in the world. Mobile technology and social networks play a large role in everyday communication with our fans." , Diego Gigliani, Marketing Director at Manchester City Football Club

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